He has written six business books and one on public speaking. His last book ('Five Loaves, Two Fishes and Six Chicken Nuggets'), an irreverent but piercing look at the Fast Food Business, was a featured publication with the BBC's Simon Mayo.
He has made over 250 speeches to blue-chip corporate audiences on four continents. He aims to show audiences - internal and external - how to stay ahead in fast changing and unpredictable markets.
With his Anglo-Irish charm (and occasionally rather irreverent humor) he shows how to lead (not manage), and how to energize people who work for you, with you and above you. He stresses how to keep yourself, your products and your company fresh. He illustrates how, in a world of virtually unsatisfiable customers, to develop a connection with them that is beyond satisfaction. He explores how to make sure you secure a parallel connection with your own employees. Above all, he offers ideas on how to bring it all together to get distinction and excellence in all that you do.