The series followed his life and career through thick and thin, starting with 'Vet School' whilst at university, and afterwards on 'Vets In Practice' when he qualified as a vet. The programme scooped the highly coveted Best Documentary Award at the TV Awards in 1999 and attracted large viewing figures, transmitting for 11 years!
Joe has also been the resident vet on BBC 1's 'Blue Peter', making regular appearances both in the studio and on location. He wrote for the web site, featured in the Blue Peter Magazine and has even taken part in the show's annual pantomime.
As well as 'The One Show' for BBC 1, current television appearances also include 'The Wright Stuff' on Channel 5, 'The Alan Titchmarsh Show' as well as 'Animal Rescue Live', 'Through the Keyhole', 'Celebrity Bargain Hunt', 'Holiday', 'Watchdog' and 'This Morning' amongst others. He was a presenter on the series 'Animal Roadshow' for Discovery's Animal Planet and 'What's Up Dog' for ITV. Joe has been heard on children's radio, featuring regularly on the BBC 7 programme 'Big Toe Radio' as well as BBC Radio 4's 'Go For It'.
Other roles have seen Joe filming at Disney World in Florida, to introduce the 'Walt Disney Holiday Video' for the 2003 season and in December 2002 Joe took the lead role as 'Aladdin' in pantomime.
Joe is an accomplished writer, including 'It Really Does Happen to a Vet' (1999) and regular columns. He has written a series of articles for The Mail on Sunday in their Pet Supplement, written forewords to a number of books and also put his efforts into children's fiction. His latest books are 'The Greatest Dog Tips in the World' and 'The Greatest Cat Tips in the World' as well as two recipe books for pets - 'Doggie Dinners' and 'Feline Feasts'. He has fronted a number of corporate campaigns and videos, and hosts skills and career workshops around the country for aspiring vets. He has been asked to judge pet competitions, both big and small, and make appearances for the Kennel Club, to encourage responsible pet ownership. He is also helping to promote The Missing Pets Bureau and works with the RSPCA and Hearing Dogs for Deaf People.
As well as an animal lover, he has a great interest in skiing, surfing and mountain boarding (for which he held the title of UK Champion), and he developed an innovative mountain board No Sno. His latest project is a natural pet food range for dogs and cats, branded Joe and Jack's, after his spaniel cross 'Jack', and Joe and Jill's, a reference to his tabby cat 'Jill'. Joe manages to combine a day job as a practicing vet with a busy media career and a hands on role at Pets' Kitchen.