After many early hiccups the company took off and grew to 13th place on the Sunday Times list of fastest growing UK companies. In 2004 Michael founded online gaming company Mind Candy and has raised $10m from investors. The first product developed was Perplex City, an Alternate Reality Game played by thousands of people around the world across many different types of media. Mind Candy's second product is Moshi Monsters, a new virtual world aimed at children (7-12 year-olds). Kids adopt a unique, animated Monster from the world of Monstro City, and then nurture it by interacting with other Monsters and solving the daily puzzle games it sends them. In 2006 Michael co-founded Second Chance Tuesday, events to connect leading technology entrepreneurs with investors. Michael was named on the Evening Standard's inaugural list of 1000 most influential people in London and sits on the 30 member panel for the Cool Brands Council.
His most popular speech is entitled: 'The Firebox.com Story - From Boom to Bust to Boom'. It chronicles the trials and tribulations of setting up an internet company during the internet boom, only to almost lose it all and teeter on the brink of bankruptcy, before turning things around and building a profitable business turning over £12m a year. It's a light hearted talk with plenty of jokes, but also contains a lot of business lessons that are very relevant for anyone in business, particularly entrepreneurs.